First of all, this is a 100% handmade product, so do expect some shrinkage and natural fading as you use your rug.
Once you open the package, unfold the rug and roll it out to give it its natural shape. You will notice that when you start using it, it may shed some fluff. To avoid this, you can wash it beforehand, although this is not necessary. This is an artisan product that has taken hours of work to be produced. Treat this rug with love and respect to give it a long life.