All Elephant Yoga rugs are made with organic cotton that has the GOTS certification, meaning that they are ECO-friendly, sustainable and above all, the people involved in the process are treated fairly. Let me explain a bit more about what the GOTS certification is.
GOTS - Global Organic Textile Standard
The aim of this Standard is to define requirements to ensure the organic status of textiles, from harvesting the raw materials, environmentally and socially responsible manufacturing, to labelling in order to provide a credible assurance to the end consumer.
This standard stipulates requirements throughout the supply chain for both the environment and labour conditions in textile and apparel manufacturing, using organically produced raw materials. Organic production is based on a system of farming that maintains and replenishes soil fertility without the use of toxic, persistent pesticides and fertilizers. In addition, organic production relies on adequate animal husbandry and excludes genetic modification.
When buying a GOTS certified product you are contributing to a better world where no pesticides are used in cotton production, no harmful chemicals are used in the dyeing process and most importantly safe and hygienic working conditions are ensured throughout the process with no child labour and no excessive hours.